Terracotta Jewelry Gaining Global Appeal: A Rising Trend from Greater Noida to Duba

The demand for terracotta jewellery is experiencing a surge following the popularity of artificial jewellery. Crafted to mimic the appearance of gold by firing clay, this unique jewellery has made its mark not only in Greater Noida but has also reached international markets, including Dubai and Russia. The International Trade Fair in Greater Noida was pivotal in propelling this traditional yet contemporary craft onto the global stage.
Approximately 200 women, including Rashmi Verma from Gorakhpur, are involved in this thriving business. The exquisite artistry involved in shaping clay into jewellery pieces that rival the elegance of gold has captured the attention of consumers worldwide. The success of these artisans extends beyond local markets, reflecting the global appreciation for handcrafted, environmentally friendly alternatives in the realm of jewellery.